GetEbookFitness

Chapter 9 of 30 · 5 min read

Cravings, Eating Patterns and Getting Support

By Omar AbdohUpdated

What this chapter covers

You can have the most mathematically perfect diet plan in the world, but if you cannot control your mind, you will fail. The human brain evolved in an environment of extreme scarcity. For hundreds of thousands of years, calories were incredibly hard to find. When our ancestors found a calorie-dense food source (like honey or fatty meat), their brains rewarded them with a massive hit of dopamine to encourage them to eat as much as possible.

Today, we live in an environment of extreme abundance. You can have 4,000 calories of hyper-palatable, highly engineered junk food delivered to your door in 15 minutes. Your ancient brain is completely unmatched against modern food science.

In this chapter

  • The Neuroscience of Dopamine and Food Addiction
  • Engineering Your Environment
  • The Habit Loop Behind A Craving
  • Sources and reading notes

This book is educational and is not medical advice. It cannot account for your medical history, medication or injuries. Speak to a qualified clinician before changing how you eat or train, particularly if you are pregnant, managing a health condition, or returning from injury.

This chapter is part of the complete edition. Read chapter 1 free or see what is included.